Music Video Undertaking
When designing our total music promotion package deal we referred to real music videos and promotional materials all through the method. Additionally, because the song is so in favour of females it was essential for us to present the video a way of humour e.g. flowers and the stereotypical lipstick on the teacup, in order that males don't take our video too significantly and to mirror this in our digipak and poster. This confirmed me that it is vital for the audience to have the ability to draw links between the music video and poster, that are promotional tools and the digipak in retailers.
We wanted to design our digipak and magazine commercial/poster so that, theoretically after seeing our video, our target audience would see the similarities on the poster, making them remember the video and subsequently Good Friends the tune after which purchase the CD; creating synergy. A defining element of the video was the performance” i.e. the girlfriend character lip syncing to the track filmed in profile and lit from behind in blue.
That is an example of how we tried to make use of the conventions of a real music video. When planning our ancillary texts we decided that it was vital for the graphics, pictures and format all match the style of the music and that our audience are in a position to draw links between the three pieces of labor. First we re-watched our music video as a group and noted down the visible parts from which we may take inspiration and photograph for our digipak. Our music video received unanimous votes of ‘sure' that they preferred our video, digipak and poster.
This was the outcome that we expected as a result of our video was designed for the viewer to feel sympathy in direction of the woman. Nonetheless, I imagine that it's as a result of she confronts the boyfriend character on the end of the video that 10% of people related more to the boyfriend character and through further investigation I've found that this 10% have been male. When performing the construction and research stages of our mission we used video sharing website Youtube to seek out videos to evaluate.
We determined that this was a good idea to re-enforce the truth that our sympathetic character girlfriend was shifting on from her relationship and attempted to show this by having our actress name her friend, making use of make-up and fragrance and do some shut photographs of her and a buddy dancing at nighttime with blue lights behind them and glowsticks to present the looks of being in a membership.
